*

About Us

St. James's Place Corporate Sponsorship

Loughborough Swimming

St. James's Place sponsorship of the Loughborough University Swimming programme reflects its belief in supporting a community programme of talented sports individuals in the build up to the London 2012 Olympic Games. The sponsorship will provide the Loughborough swimming programme with a firm foundation for its future development, enabling it to build on its already substantial successes.


The support provided by St. James's Place safeguards and secures the existing swimming development programme, allowing the squad to maintain its current highly effective performance programme.

The support provided includes:

  • Structured pool and gym sessions for specific swimmer needs
  • Sessions to fit around lecture programmes
  • Scholarship support for elite swimmers
  • Physiotherapy and massage
  • Sport science support
  • Underwater video analysis
  • Subsidised accommodation at major meets
  • Warm weather training camps
  • Nutrition advice
  • Sports Psychology support Warm weather training camps

The Loughborough Fast Swimming programme is the most successful training programme in the country, with many of the UK's leading swimmers training there. Indeed, all of the medals attained by the Team GB men's team at the 2010 European Championships in Hungary were won by Loughborough swimmers.

Since our relationship started in 2007, the team have medalled in all major UK and International events including European, Commonwealth and World Championships as well as the Beijing Olympics in 2008. The team also boasts two World Record holders in the form of Liam Tancock for the 50m backstroke and Joanne Jackson in the 400m freestyle short course.

With the intensification of effort in the period leading up to the 2012 Olympic Games in London, the support of St. James's Place will also enable the squad to receive additional coaching. This support will enable more swimmers to access the already popular programme and give them increased one to one time and more individually tailored programmes. Having this support really makes a difference.

This means that young competitive swimmers will be given greater opportunities to follow their Olympic dream using the Loughborough experience as a stepping-stone to success.