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About Us

St. James's Place Corporate Sponsorship

Loughborough Swimming

St. James's Place sponsorship of the Loughborough University Swimming programme reflects its belief in supporting a community programme of talented sports individuals in the build up to the London 2012 Olympic Games. The sponsorship will provide the Loughborough swimming programme with a firm foundation for its future development, enabling it to build on its already substantial successes.

Recent successes have once again confirmed Loughborough University Swimming as the most successful training programme in the country. Many of the UK's leading swimmers train at Loughborough. Several members of the Loughborough squad including Liam Tancock joined team GB at the Beijing Olympics and had an outstanding success with many British Records being broken.

This was followed by an excellent World Championships in Rome, where Loughborough members of the GB squad won 5 of the 7 medals won in the pool. This included two silvers for Jo Jackson in the 400 and 800 metre freestyle and a bronze with fellow Loughborough athlete Caitlin McClatchey in the women's 4 x 200m freestyle relay. Fran Halsall took on the fastest 100m freestyle sprinters in the world in her final, securing a silver medal and a new British Record time. To cap off the Loughborough Squad's excellent performance, Liam Tancock won gold in the 50m backstroke in a new world record time of 24:04s.

The support provided by St. James's Place safeguards and secures the existing swimming development programme, allowing the squad to maintain its current highly effective performance programme.

The support provided includes:

  • Structured pool and gym sessions for specific swimmer needs
  • Sessions to fit around lecture programmes
  • Scholarship support for elite swimmers
  • Physiotherapy and massage
  • Sport science support
  • Underwater video analysis
  • Subsidised accommodation at major meets
  • Warm weather training camps
  • Nutrition advice
  • Sports Psychology support Warm weather training camps

With the intensification of effort in the period leading up to the 2012 Olympic Games in London, the support of St. James's Place will also enable the squad to receive additional coaching. This support will enable more swimmers to access the already popular programme and give them increased one to one time and more individually tailored programmes. Having this support really makes a difference.

This means that young competitive swimmers will be given greater opportunities to follow their Olympic dream using the Loughborough experience as a stepping-stone to success.

For further information please click here.