
Join the women taking charge of their future by training with the St. James’s Place Financial Adviser Academy.
The need for high-quality financial advice has never been greater. And the demand for female advisers is expected to increase rapidly in the coming years as growing numbers of women inherit and create their own wealth.
Over the coming months, as part of our drive to attract more women into financial advice, we’ll share inspirational real-life stories of the women forging successful careers as advisers.
We’ll also look at some of the key issues for the financial advice sector, including the ‘great wealth transfer’. This is the social phenomenon which will see trillions of pounds in money and assets passed between spouses, and down from generation to generation over the coming decades. Women are expected to be major beneficiaries of this, for example, as they take sole charge of household wealth following a partner’s death.
It is predicted this wealth transfer will lead to a big increase in the need for financial advice, and, potentially, higher demand for female advisers.
1,000 female advisers and counting…
St. James’s Place (SJP) celebrated the milestone of reaching 1,000 female advisers in March this year. But while it’s a positive step, there is still a long way to go in reaching parity.
“The role of a financial adviser can be an excellent career choice for women, offering interesting and fulfilling work helping people reach financial security.”
Women are significantly underrepresented in financial advice. Just 18% of regulated financial advisers are women, according to the Financial Conduct Authority. And this has gone up only 2% since 2022. The FCA also says half of all multi-adviser firms (51%) have no female advisers at all.
SJP has a better record on this. One in five advisers (20%) are women, and recruiting more women into the profession is a top priority for the business.
The signs are positive: 27% of recruits training through SJP’s Academy are women.
Gee Footit, recruitment lead at SJP Academy, says: “SJP has made great strides in reaching 1,000 female advisers. But there is more work to be done. We are keen to attract many more women to the Academy and into life-long careers as financial advisers.
“The role of a financial adviser can be an excellent career choice for women, offering interesting and fulfilling work helping people reach financial security.”
Thinking about your next career move?
Here’s our take on the five top qualities that make a great adviser:
