Dip PFS, what’s next?

Think of it like passing your theory driving test: you wouldn’t jump straight into driving on your own without first practising with an instructor. That’s exactly where the St. James’s Place (SJP) Financial Adviser Academy comes in.

Our structured, fully-funded Academy programme is designed to do more than help you achieve qualifications—it’s here to equip you with the tools to build a flourishing career in financial advice. Whether you’re brand new to the profession or already qualified, the Academy supports you at every stage of your development.

If you’re starting out, Term 1 focuses on gaining the essential qualifications in partnership with the Chartered Insurance Institute (CII). For those who are already qualified—whether through previous experience or self-study - you can join directly at Term 2, where we help bridge the gap between theoretical knowledge and practical, real-world application.

Ready to take the next step? Read on to explore what you can expect on this exciting journey…

Term 2: Train to advise clients. 

Term 2 is a transformative nine-week phase designed to build your confidence, enhance your technical skills, and equip you with the practical expertise needed to deliver outstanding financial advice. It’s all about turning the theoretical knowledge from your Diploma into real-world proficiency.
In this phase, you’ll engage in interactive training sessions, including role-play scenarios that simulate client meetings, helping you learn how to tailor advice to meet diverse client needs. This structured, hands-on approach takes place in a supportive environment where you can refine your skills and gain confidence in the classroom before applying them in real-world settings.

You’ll master the client advice process, from understanding client needs to providing bespoke, actionable advice. Training is delivered through a blend of in-person sessions and virtual workshops, allowing you to learn collaboratively and share insights with your peers. Observational opportunities with established advisers will also provide invaluable insight into best practices and strategies for success in the field.

Throughout Term 2, you’ll have access to dedicated 1:1 support from both your Academy Training Manager and Academy Relationship Manager, ensuring personalised guidance tailored to your unique journey.

By the end of Term 2, you’ll have the knowledge, skills, and confidence to progress seamlessly to Term 3, ready to take your next steps as a financial adviser.

Term 3: Achieving Competent Adviser Status

Term 3 marks a crucial stage in your journey as you work towards Competent Adviser Status (CAS) - a major milestone where you’ll begin meeting clients and applying your knowledge in real-world settings. This phase focuses on refining your skills through hands-on coaching, live observations, and mastering advanced advisory techniques.

You’ll benefit from live, in-field coaching with your dedicated Academy Development Manager, who will provide tailored guidance to help you continually improve. Client meeting observations will offer real-time feedback, ensuring you develop the confidence and expertise to navigate client interactions successfully. In-person workshops will equip you to handle complex client scenarios with professionalism and finesse, further honing your advisory approach.

For those who joined at Term 1, this phase also includes completing your Level 4 Diploma by successfully passing the R06 exam, a critical step in your qualification journey.

Your journey in Term 3 will vary depending on your career path:

• Joining an Existing Practice: You’ll spend more time embedded within the Practice, benefiting from their support and guidance as you build your experience.
• Starting Your Own Business: You’ll be paired with an experienced mentor who will provide personalised advice, share their expertise, and help you navigate the challenges of establishing your business.

On average, Term 3 lasts 12 months, culminating in three key achievements: passing your R06 exam, attaining Competent Adviser Status (CAS), and obtaining your Statement of Professional Standing (SPS) from the Chartered Insurance Institute (CII).

By the end of this phase, you’ll be fully qualified and equipped to thrive as a professional financial adviser, ready to build a successful and rewarding career.

Term 4: Grow a sustainable business

After achieving Competent Adviser Status (CAS), Term 4 focuses on equipping you with the tools and expertise to build a sustainable business within the St. James’s Place (SJP) Partnership. Over 4–6 months, you’ll engage in advanced training modules tailored to your specific goals and ambitions, whether you’re launching your own business or joining an existing Practice.

These specialised modules are designed to deepen your understanding of core financial advice competencies while introducing advanced strategies for growth and long-term success. You’ll continue to refine your skills with the support of your Academy Development Manager and a mentor from the SJP Partnership, ensuring you’re equipped to meet the challenges of your new role with confidence.

By the end of Term 4, you’ll be fully prepared to establish yourself as a competent, confident financial adviser, ready to thrive in the competitive world of financial services.

From qualification to career success

The SJP Financial Adviser Academy isn’t just about passing exams—it’s about equipping you with the skills, experience, and support to build a fulfilling career. With our structured, award-winning programme and hands-on coaching, you’ll be ready to thrive in financial advice.

If you're already qualified and looking for your next step discover how our programme can support your journey. Don't just take our word for it, read Daniel’s inspiring story to see how he turned his qualifications into a thriving career.