The St. James's Place Financial Adviser Academy is delighted to have won the award for Best Adviser Academy at the prestigious 2023 Money Marketing Awards. This important new awards category recognises the work being done across the financial advice profession to train the next generation of financial advisers.  

The SJP Financial Adviser Academy trains up to 500 individuals a year through a market-leading programme, built by experts from a range of disciplines. It offers those selected a blended learning approach, helping individuals to gain the qualification, knowledge, and skills they need to become successful advisers. The programme is proven to produce outstanding results for both those in the Academy and our clients. 

Whether individuals want to build their own business or join an existing advice Practice, the Academy delivers structured, step-by-step training over 12-18 months. The programme is aimed at people with no previous experience in the financial sector and those with non-advisory positions in financial services - in fact, 60% of Academy recruits now come from non-financial services backgrounds. 

Sarah Scott, Academy Programme Manager, who collected the award on behalf of the Academy, stated: 

“We’re so proud that St James’s Place was recognised as Best Adviser Academy at the Money Marketing Awards.  

Over the last few years, we have reshaped our Academy to make it scalable, relevant, and accessible, which provides a robust and tailored development programme with amazing 121 support. All with the aim of ensuring clear client outcomes.  

With an increasing Advice Gap, it’s imperative to recognise the need to grow and develop the next generation of financial advisers – it’s therefore brilliant to see that this category has been introduced to the Money Marketing Awards. 

If there’s one thing about this profession: it never stands still. So, it’s onwards and upwards from here – both myself and the team will continually enhance the Academy’s learning content and experience.” 

As the financial landscape evolves, the St. James's Place Financial Adviser Academy remains steadfast in its mission to lead in financial advice education and training, shaping the future of the profession and ensuring clients receive the highest standard of service. 

Andy Payne,  Regional Director – Academy Development comments: 

"I am thrilled to see the St. James’s Place Financial Adviser Academy achieve the award for Best Adviser Academy. To be recognised in this way pays huge tribute to the hard work, dedication, innovative thinking and collaboration across the entire company that has gone into making our Academy in the best in our profession.

Our aspiration is to build and deliver an ‘Academy for All’, a world-class programme which welcomes and develops new advice talent from every sector of society. Being recognised in this manner at the Money Marketing Awards endorses the huge progress we have made towards achieving our goal"