Leaving a safe career can feel like a massive risk - but have you ever considered the risks of NOT switching? If you’re on the edge of a career change, or in the early stages, these psychology hacks will make life a lot easier for you.
In this episode of The Switch from St. James’s Place Financial Adviser Academy, host Gee Foottit speaks to Rory Sutherland, expert in marketing and human behaviour. He’s an author, columnist and Vice Chairman of the Ogilvy advertising company.
From harnessing the power of luck and chance, to using behavioural techniques to win clients and stand out, Rory offers a masterclass in achieving business success.
Together they explore:
- Why we overestimate the risks of career change, but underestimate the risks of staying stuck
- How to think in bets, reframe uncertainty, and make smarter decisions
- The hidden power of lucky accidents - and how to engineer more of them
- Why autonomy and flexibility often matter more than salary
- Why you should ‘always invert’ - a behavioural hack to make better choices
Watch the episode here
Our guest speaker: Rory Sutherland
Alchemist and Behavioural Science Impresario
A lifetime spent working on the creative side of the advertising agency Ogilvy UK has provided Rory with the perfect environment for developing a fascination with the vagaries of human decision making – indeed he sees the world of advertising and marketing as a sort of Galapagos Island for behavioural science. An accidental TikTok star as well as a celebrated speaker and writer, Rory has found his blend of wit and behavioural insight resonates with audiences far beyond the boardroom. It’s this same passion that inspired him to found Ogilvy’s Behavioural Science Practice, a team of psychology graduates who look for unseen opportunities in consumer behaviour, and to write his Book Alchemy: the Surprising Power of Ideas that don’t quite make sense (2019). He has variously been President of the IPA, Chair of the Judges for the Direct Marketing Jury at Cannes and has spoken at TED Global. Rory has also co-written Transport for Humans (with Pete Dyson) and is the technology correspondent of the Spectator Magazine.