St. James’s Place (SJP), the UK’s largest financial advice company, announces that it is set to launch its first ever national brand advertising campaign in 2024, bringing the benefit of financial advice to life.

Building on SJP’s brand promise of ‘Embrace your tomorrow’, the multi-media, multi-channel campaign will champion the value of trusted one-to-one financial advice highlighting how the advice provided by its 4,800 highly skilled advisers has a transformational impact on clients’ lives.

At the heart of the campaign will be a television advert, due to air from spring of this year, demonstrating the importance of the value of advice throughout a life journey and the critical role played by financial advisers in creating positive outcomes for clients.

To support in its delivery, SJP has appointed Ogilvy and Mindshare – both part of WPP, a world leader in communications, advertising, and marketing – as its creative and media partners. This strengthens SJP’s existing WPP relationship with brand transformation agency, Landor, which has supported with the refresh of the SJP brand in recent years to highlight the company’s core values and the need for people to feel confident in their financial futures.

Claire Blackwell, Chief Client and Reputation Officer at St. James’s Place, says: “Financial advice is deeply personal and through this campaign we aim to bring to life the value advice adds to clients. We want to show how, throughout life’s ups and downs, the unique one-to-one support provided by SJP advisers can have a positive impact on people’s financial futures.

“We’re delighted to be partnering with WPP and the most talented minds in the industry. Ogilvy and Mindshare are creating and delivering this work and we are grateful for the immense support from Landor on our brand journey.  We look forward to seeing the campaign live in the spring.”

Nicola Wood and Andy Forrest, Executive Creative Directors at Ogilvy UK, say: “Our creative brand campaign will fuse creativity, behavioural science and strategic insight into a compelling nationwide impactful celebration of invaluable advice.”

Jem Lloyd-Williams, CEO, Mindshare UK, says: “We’re thrilled to support SJP’s first ever national brand advertising campaign following our appointment as agency of record late last year. They are a fantastic client and genuine category leaders in their sector. We’re looking forward to working hand in glove with the team at Ogilvy to deliver a high-impact multi-channel campaign that further raises awareness of the heritage of SJP, and the vital role their experts and trusted advice plays in people’s financial futures right across the UK.”

 

 

Notes to Editors:

About St. James’s Place

St. James’s Place (SJP) is the UK’s largest financial advice company. Founded in 1991, SJP was listed on the London Stock Exchange in 1997 and is a FTSE-100 company with over £168.2 billion funds under management. The company provides face-to-face advice to clients based on their individual needs and circumstances, adapting the advice as requirements change over time to ensure that recommendations remain appropriate.

Ogilvy UK

Ogilvy UK inspires brands and people to impact the world. Our iconic, culture-changing, value-driving ideas have delivered sustained growth for clients since David Ogilvy founded the company in 1948. Ogilvy UK has businesses specialising in Advertising, Experience, PR & Influence, Consulting and Health. Each deliver world-class award-winning creative solutions for clients including Coca-Cola, Mondelez, Sainsbury’s, F1, The Mayor of London, Sipsmith and Samsung. We build on our legacy through our Borderless Creativity mantra - operating, innovating and creating at the intersection of our capabilities and talent. It is at this inflection point where the impact and magic lies.

Mindshare UK

Underpinned by our values of Empathy, Energy and Impact, Mindshare offers clients full-service media agency capabilities. Together we generate growth for our clients that is enduring, diversified and sustainable. We drive this Good Growth by placing people at the heart of what we do through the intentional use of media. We work with some of the most famous businesses and brands in the UK – such as Unilever, KFC, UK Government, LV=, Ford, Weetabix, Vinted, Marks & Spencer and TK Maxx. We are fiercely proud of our open and inclusive culture – everyone, and their opinion, is respected and welcome. Mindshare is part of GroupM and ranked 4th by billings in the UK.