St. James’s Place (SJP) is committed to being a leading responsible business, embedding responsible and sustainable decision making in all we do. We work in partnership to plan, grow and protect our clients’ financial futures. 

Our aspiration is to be a force for good both socially and environmentally, through our advice and business operations, including marketing. 

This Responsible Marketing Policy has been produced to reflect and reinforce all our marketing activity, ensuring we hold ourselves accountable to the highest standards of responsibility, in line with the expectations of our community, which includes clients, employees, Partners, shareholders, and society.  

Core Principles

Values
Regulation
Brand and Tone of Voice
Diversity

Scope

At a strategic level, all marketing activity is driven by a ‘centre of excellence’ approach, to create a best-in-class & highly respected marketing department, driving SJP to be the number one trusted face-to-face financial advice business, with high client satisfaction and employee engagement scores.

Marketing Support
Marketing Services
Marketing Operations

Compliance oversight and approvals

All marketing activity and communications are subject to the financial promotion regime, covering anything that promotes the SJP brand or a Partner business, the products available, or the services offered. 

Therefore, all relevant collateral is reviewed and approved considering all the following criteria: what it is and how it’s going to be used, who the audience is going to be, the FCA Rulebooks, Advertising Standards Authority, Consumer Duty, whether and where risk warnings are needed. In addition, marketing specialists review statements of fact made, copyright, language used, spelling and grammar. This robust process is constantly monitored and optimised to ensure the best outcomes for all stakeholders.

In addition, distinct and in-depth guidance exists to help the marketing team and Partner businesses when first starting the development of any type of marketing item. This guidance assists in determining whether approval is needed, who, and how to submit for approval, and help to ensure items are compliant.

Policy Management

This policy is owned by the office of the Chief Client and Reputation Officer and responsibility for compliance sits with the senior leadership team in marketing. The entire SJP marketing team has been briefed on this policy, and it is available to our external partners and agencies who conduct activity on our behalf. The policy is reviewed by specialist resource on a regular basis, and kept up-to-date with SJP’s strategic focusses and regulatory requirements.

SJP Approved 05/04/2023