• Demonstrating the value of personal advice backed by UK’s leading financial advice company
  • TV and radio advertising as well as Broadcaster Video on Demand (BVOD) running into 2027

 

St. James's Place (SJP) is launching its new advertising campaign with an icon of British TV screens and a focus on the importance of personal advice, backed by the strength and support of the UK’s leading financial advice and wealth management company.

Keeley Hawes will feature as the central protagonist in the new campaign, under the banner of ‘See Your Wealth Differently’. The first TV advert, due to launch in October, sees her narrating a monologue to challenge the audience’s view of advice as she explores a stylised world of tumbling messages and notes, representing her journey through competing sources of information to find her way to her own dedicated, personalised advice.

The core aim is to demonstrate how personal advice helps people to see new opportunities that are right for them, building confidence through clarity and thus benefitting from personal advice from a trusted SJP Partner practice, while backed by the strength and reassurance of the UK’s leading financial advice firm.

One of Britain's most celebrated and versatile actors of the last three decades, Keeley Hawes has brought to life some of television's most memorable characters, in hugely popular television dramas including Line of Duty, Bodyguard, Spooks, The Durrells, The Missing and Ashes to Ashes. 
“I'm genuinely excited to be part of the new St. James's Place campaign,” Keeley Hawes said.” 'See your wealth differently' offers a refreshing take on financial advice, and it feels great to back a campaign about making that kind of personal guidance feel possible.”

Creative agency partner isobel is working with St. James's Place on this next stage of their brand transformation and growth and will continue to do so into 2027, when a second TV advert is planned.  The independent company is helping to drive an approach that encompasses not only television advertising, but a cross-channel strategy incorporating radio, digital and social platforms.

Rob Sanders, Chief Client Officer at St James’s Place, commented: “We are building on the long-term relationships and quality of holistic advice that St. James’s Place offers to its clients, combining deeply personal relationships with the expertise and reassurance of a FTSE100 business and leader in our sector. Being the best of both worlds is what makes our model different - the personal relationship of a trusted adviser backed by the strength and scale of the UK's leading financial advice firm.

Paul Houlding, CEO at isobel, said: “This opportunity was immediately an exciting one for us. St. James's Place is the leading brand in such a vital sector for the UK, so we are thrilled to be partnering with them on their next stage of brand growth with such an innovative campaign.”