Continuing the partnership until at least February 2027, this extension highlights SJP’s dedication to blending financial expertise with creative inspiration. By the end of the campaign, SJP will be the longest-running channel sponsor on Sky Arts to date.
The renewed campaign, with creative produced by Recipe, aims to captivate and empower viewers by showcasing the powerful synergy between practical financial advice and the transformative power of the arts. The sponsorship will feature engaging 15 second intros and 5 second centre breaks across Sky Arts.
Facilitated by Sky Media and Mindshare UK, this partnership, which began in April 2024, is rooted in a shared purpose: making financial advice and world-class creative content more accessible, inspiring, and relevant to diverse audiences. This alignment reflects a shared vision of enriching lives through the power of connection and expertise. With Sky Arts’ audience aligning closely with St. James’s Place’s target demographic – culturally engaged, aspirational, and forward-thinking individuals – the partnership is uniquely positioned to foster meaningful connections.
TV sponsorship continues to be a cornerstone of St. James’s Place’s broader brand campaign, which spans multi-platform activity across Linear, VOD, Social, and Digital platforms, including Sky Media’s AdVance.
Liz Kelly, Chief Corporate Affairs Officer, St. James’s Place, said:
“Through the extension of our Sky Arts partnership, we can continue to deliver exceptional results by highlighting the synergies of the two brands, connecting St. James’s Place with a diverse, culturally engaged audience. This is brought to life through our shared purpose of making our respective services – financial advice and world-class content – more accessible and relevant to more people.
“With Sky Arts, we’re creating campaigns that inspire confidence, creativity, and meaningful connections, while further establishing St. James’s Place as a trusted leader in providing financial advice.”
Karin Seymour, Director of Client & Marketing at Sky Media, noted:
“We are delighted to extend our partnership with St. James’s Place on Sky Arts. This renewal reflects the continued success of using TV to build trust and meaningful connections at scale, while showcasing the incredible synergy between invaluable financial advice and the transformative power of the arts. Together, we look forward to driving even greater brand visibility for St. James’s Place and delivering activations that continue to inspire and engage audiences up and down the country.”
