Alex is responsible for SJP’s Advice Policy and the deployment of this into the Group’s Partnership.
Alex qualified as Private Client Tax lawyer in 2009 and moved from private practice into Wealth Management in 2010. She is STEP qualified and has extensive experience advising HNW families. She has been with SJP for 15 years performing roles across the investment, advice and wealth management divisions.
Alex was appointed as Director of Advice at SJP in January 2025 and is responsible for the Group’s Advice Policy and supporting distribution of the Advice Proposition to SJP’s 5000 strong Partnership and 1 million clients. A tax lawyer by background, with 15 years’ experience in wealth management, Alex has extensive knowledge interfacing with clients in the advice market and is passionate about financial education; driving financial awareness and better client outcomes. She is a school governor, a keen swimmer and skier and lives in South East London with her husband and daughter.
Job title
Director of Advice Policy and Operations
