Following a multi-agency pitch, St. James’s Place has appointed the brand agency, Landor, to work alongside the firm to support its strategic brand thinking and development.
The agency has been chosen as part of a holistic, ongoing project to further progress St. James’s Place’s reputation as a recognised and respected financial advice business.
Claire Blackwell, Director of Marketing at St. James’s Place, said: “We are delighted to have appointed Landor. This is a pivotal point in our brand evolution. As with any leading brand, we have to continually look forward and ask what our clients and communities will need and expect in the years to come. This project is part of that journey. The depth and breadth of experience that Landor brings to our business ensures that they are well-equipped to help us strengthen the St. James’s Place brand for today and tomorrow’s society.
Andrew Welch, Executive Director of Global Accounts at Landor, said: “We are thrilled to have been awarded this business and to partner St. James’s Place on their brand journey. This is a business with very clear and ambitious goals, and the brand has a pivotal role to play in helping achieve these. For clients, Partners, employees and the broader community the business seeks to serve, this is a very exciting time to be with St. James’s Place!”
