SJP Our strategy
Our purpose is to empower clients with invaluable advice to realise bolder ambitions.
This is why we are here. It drives our advisers, our employees and everyone else across our community of 15,000 people, and it underpins our strategic direction.
What we will do
Our strategy is made up of 4 pillars:
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Brilliant basics
This means simplifying and standardising our operations, sharpening focus on delivering excellent client outcomes. This includes improving our operational and administrative processes, leveraging our rich data universe to provide unparalleled insight and support Partner productivity, and driving improved awareness of the value of financial advice.
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Differentiated client proposition
This means enhancing our client proposition to provide a quality offering across differing client segments, for example tailoring it to better serve the needs of high-net-worth clients, developing our digital capabilities and broadening our investment shelf to provide greater choice. This includes increasing our use of passives, deepening our alternatives offering and building on our cash proposition.
This means simplifying and standardising our operations, sharpening focus on delivering excellent client outcomes. This includes improving our operational and administrative processes, leveraging our rich data universe to provide unparalleled insight and support Partner productivity, and driving improved awareness of the value of financial advice.
This means enhancing our client proposition to provide a quality offering across differing client segments, for example tailoring it to better serve the needs of high-net-worth clients, developing our digital capabilities and broadening our investment shelf to provide greater choice. This includes increasing our use of passives, deepening our alternatives offering and building on our cash proposition.
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Leading adviser offering
This means continuing to be the best place to be a professional financial adviser in the UK, setting the standard for the future of financial advice. This includes further enhancing our Academy programme, evolving our Partnership support model to focus on helping our quality advisers to become more productive, while supporting the continued evolution of our market-leading succession proposition.
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Performance-focused organisation
This means fostering empowerment and accountability, embedding a high-performance culture through a new leadership framework while also optimising our cost base for a more efficient operating model which is aligned to our redefined purpose and refreshed strategy.
This means continuing to be the best place to be a professional financial adviser in the UK, setting the standard for the future of financial advice. This includes further enhancing our Academy programme, evolving our Partnership support model to focus on helping our quality advisers to become more productive, while supporting the continued evolution of our market-leading succession proposition.
This means fostering empowerment and accountability, embedding a high-performance culture through a new leadership framework while also optimising our cost base for a more efficient operating model which is aligned to our redefined purpose and refreshed strategy.
How we will deliver
Our strategy is split into two phases: strengthen and amplify.
The strengthen phase covers 2024 – 2026, during which time we will work hard to strengthen our fundamentals for the future. For example, we will deliver our simpler and more comparable charging structure, and refund those clients where ongoing servicing has not been evidenced historically.
From a strong base, from 2027 onwards we will move into the amplify phase where we will elevate and expand our leading offering in order to drive further growth.