SJP Our investment management approach

Investing with St. James’s Place looks very different now from a decade ago. We’ve grown into a company that builds client-focused investment solutions, backed by proven expertise and robust governance.

We work with world class managers to provide a broad and diverse range of leading investment strategies. This gives clients access to investment opportunities that smaller firms cannot replicate.

The result? Client portfolios designed for long-term wealth creation. Solutions responding to what clients actually need, not just market trends.

Our investment principles

These guide how we design our investments and make decisions.

Client focus

Client focus

We put client goals first. We listen, offer options and communicate clearly.

Active decision-making

We make evidence-based decisions for better outcomes. We stay patient and realistic, accepting short-term dips for long-term gains.

Diversification

We spread investments across different assets and strategies. This builds stronger portfolios while managing risk.

Discipline

We follow a clear process that controls bias. This helps us think big and avoid reactive decisions.

How our approach works

Our IMA has three main parts that work together to support long-term investing:

asset allocation

Asset allocation

As the main driver of opportunity and risk, asset allocation is the cornerstone of our process. We focus on long-term value rather than short-term market noise.

Our attention is on whether there is a dislocation between the price of an asset and its fundamental value.

select monitor change

Select, Monitor, Change

We look beyond performance to understand a manager’s process, philosophy and culture.

We choose managers with a distinct investment edge to their approach.

portfolio management

Portfolio management

We focus on what we do best: translating our deep investment knowledge and heritage into resilient, client-focused portfolios, that are carefully designed and actively reviewed.

Asset allocation: what to invest in and where

Asset allocation is about deciding what types of investments to hold and where in the world to invest. Mixing different investments helps to balance growth and risk.

We decide how much to invest in areas such as:

  • shares
  • bonds
  • cash
  • different countries and regions

Our investment team focuses on finding good opportunities for the long term, rather than reacting to short-term market ups and downs.

When making decisions, we also look at other factors and potential risks.
 

Starting valuations and expected returns.

What’s driving investment returns?

Where we are in the economic cycle.

How investors are positioned and feeling.

Rare events with big impacts.

Select, monitor, change: how we pick external fund managers

We use our expertise and research to select the best fund managers who specialise in different investment areas.

Selecting managers with an investment edge

We look for managers with:

  • a clear and consistent investment approach
  • strong skills and experience
  • a culture that supports long-term thinking.

We also consider how each manager fits alongside others in a portfolio.

Monitoring process, not performance

Once a manager is selected:

  • we focus on how they invest, as well as their performance
  • we monitor them closely to ensure they continue to follow a strong and disciplined process.
     

Changes only when needed

We only replace a manager if:

  • we no longer have confidence in their approach, or
  • we believe another manager is better suited to our aims.

Any manager change is supported by detailed research and analysis.

Portfolio management: bringing everything together

We combine our asset allocation process with some of the world’s top fund managers to build funds and portfolios. These are designed to give your money the best chance to grow steadily over time.

Elite

Elite manager access

Funds and portfolios draw on the expertise of leading fund managers from around the world.

portfolio building

Robust portfolio building

Our data, research and experience help us to build funds and portfolios that suit a variety of risk levels.

long term thinking

Long-term thinking

Our focus is on long-term value rather than reacting to short-term market events or shocks.

Risk

Risk management

We manage risk through global diversification and, where helpful, currency protection.

Governance: who’s responsible for what

investment team
SJP investment team

Decides the investment strategy, carries out research, analyses markets and selects fund managers.

committee
SJP investment committee

Sets the policies and parameters for investment decisions.

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St. James's Place Value Assessment Statement

Our Value Assessment Statement explores the value you receive from us. We provide details of how we deliver value, the actions we’ve taken over the past 12 months and where we can do more. This is part of our commitment to giving you clear and fair information about your investments with us.

Please be aware though that past performance is not indicative of future performance.

If you have any questions, please contact your St. James’s Place Partner.

Read our Value Assessment Statement
Responsible investing

Responsible investing fosters long-term company resilience in the transition to a more sustainable economy. We believe the consideration of material environmental, social and governance (ESG) factors within our investment decision-making supports good client outcomes. Engagement is pivotal to our approach, to encourage firms to address material ESG risks and capitalise on opportunity.

Find out more about responsible investing
SJP Approved 02/04/2026