For John and Wendy, financial advice is a family affair. Not only have they been with their SJP Partner, Lee, for almost a decade, now their four children also rely on him for advice on their financial circumstances. 

Here, the couple share their story.

John and wendy

Meet John and Wendy

John and Wendy describe themselves as very fortunate.

John retired from an international career in engineering and management in 2011, on a final salary pension. Wendy worked with pre-school children whilst bringing up their four children, all now in their forties. Two are now married with young families of their own, and their eldest daughter will be married next year.

They’ve invested wisely over the years, and now live comfortably on John’s pension, enabling them to gift money to their children.

“We weren’t strangers to wealth management, but Lee was the first financial adviser who really looked at our family finances.”

John,
SJP client

Holistic, family-focused financial advice

John

Lee was not the couple’s first financial adviser. In 2016, he was working in wealth management for the bank where John and Wendy held their account. The couple were already receiving investment advice from the bank’s wealth managers, but, John remembers, it was focused more on growth and returns, rarely considering the family’s wider financial wellbeing. “In fact”, he recalls “when we went to ask for mortgage advice for one of our children, they were no help at all, even though they were in a perfect position to advise or support us”.

However, it was the constant turnover of wealth managers, and the subsequent lack of continuity, that became increasingly frustrating for both of them. “A wealth manager would leave to follow a new career opportunity, we’d be allocated a new one, and we would have to explain our financial circumstances again from scratch “, says John. “Lee was one of the few wealth managers there with whom we immediately felt confident".

“We were struck by how he was very personable but incredibly professional. If he said he'd do something or check something out, he did; he was very much a man of his word. When it comes to financial advice you look to build up a long-term relationship. You're looking for continuity you're looking to develop mutual trust.”

“From the start, Lee was genuinely interested in the children and understood the family dynamics”, Wendy adds. “That was the kind of financial advice and approach we were looking for. “

“Lee was the first financial adviser who looked at our family holistically or even showed an interest in our children. “

John,
thinking

Thinking and planning as a family

One of the topics uppermost in John and Wendy’s mind was generational financial planning, but they’ve always encouraged the children to be self-reliant. “We don’t want to make life too easy for them, or set expectations of financial support, because it can undermine their own feelings of achievement,“ says John.

Together with Lee, they have been gifting generously, but fairly. “I keep very detailed records, so it’s fair to all the children” John says. “Lee is a very useful sounding board. We talked to him about our philosophy, and we respect each other’s personal points of view and values. “

“However, we’ve always helped out individual children financially if they needed the money for a legitimate reason such as a mortgage or house renovation, or to support a business venture,“ John adds.

“When it comes to financial advice you look to build up a long-term relationship. You're looking for continuity, and mutual trust.“

John
laptop

An informal introduction to financial planning

When the children were in their thirties John and Wendy decided to introduce them to Lee face to face, at a Sunday barbecue. “It was designed to plant a few seeds in their minds about the importance of thinking about their finances, budgeting and saving,” says John. “Neither Wendy nor I were exposed to that growing up. We might have been given Premium Bonds or NS&I certificates on our birthday, but that was all the education we got about saving for the future.”

Once the lunch was in full swing, John and Wendy discreetly retired so that Lee could meet the children properly and explain the value of financial planning in a relaxed setting. The result was that all four are now clients too.

“All four children are so different, in what they’ve chosen to do in life, and the kind of people they are,” Wendy adds. “One is operations manager for a children's rugby coaching company, and another is a marine engineer. One daughter is a mother and professional photographer and another works with children with special needs. But they will all go to Lee happily for advice, and respect his decisions, which is lovely to see. They’ve formed their own relationships with him. The barbecue turned out to be a good move.”

Longstanding financial advice relationships build stronger financial futures

For both Wendy and John, financial advice comes down to relationships, just as much as returns. “Lee is highly personable, and very professional,” says John. “He never pushes you into decisions, he gives you expert advice, answers your questions and then lets you make up your own mind. We’ve had financial advice companies hounding us in the past. That really turns us off.”

“We couldn't really ask for more,” Wendy adds. “And I think the children feel the same way.”

The value of an investment with St. James's Place will be directly linked to the performance of the funds you select and the value can therefore go down as well as up. You may get back less than you invested.

Find an SJP adviser

Read more client stories

SJP Approved 07/05/2025