SJP Our advert
Everything you need to know about our advertising campaign is on this page.
Our TV ad tells the story of a father and daughter, showcasing the enduring strength of their bond. It's a rollercoaster of life moments – from baby cuddles and teenage chaos to the big milestones of adulthood.
It shares poignant moments of wisdom, embraces vulnerability with warmth and humour, and gently reminds us of the inevitable changes that come with time.
Woven through it all is a message of the incredible power that a few wise words from a trusted adviser can have in shaping the course of our lives.
Our TV ad
Our radio ads
Our first radio ad portrays Hannah checking her voicemail, expressing the timeless parental habit of leaving voicemails even in 2024. Her father's messages include a playful reminder about turning off the heating, a contemplative note on moving Gran in for care, and a heartfelt sign-off.
In the second radio ad, Joe listens to voice notes from Hannah, who cheekily encourages him to use voice notes instead of voicemail. Her messages touch on setting up a dating profile, discussing financial plans for her honeymoon, and end with a sweet but almost forgotten declaration of love. Both ads highlight the dynamics of communication between generations.
Our digital billboards
What we mean by “invaluable advice”
There’s advice that can change your day. Then there’s advice that can change your life. And the lives of those you love.
The kind of advice that only ever comes from people who have your best interests at heart, who want to see you happy. Like your dad. Your sister. Your best friend since primary school. And us.
That’s invaluable advice.
What is one-to-one financial advice?
We all need advice on life’s journey to have the confidence to take the next step. But today, there’s fewer and fewer people you can turn to.
We offer one-to-one financial advice at every step that gives you the confidence to embrace your tomorrow.
This advice is delivered by our network of qualified financial advisers, also known as the Partnership, which is one of the largest groups of accredited and Chartered advisers in the country.
Meet the characters
Joe
Joe’s in his mid-50s and is a freelance architect. His wife passed away from illness when their daughter, Hannah, was just two years old, and he’s raised her on his own ever since.
Joe cares deeply for Hannah - he’s always there for her no matter what happens. He regularly offers advice on different aspects of her life, but he completely respects Hannah’s independence and supports her to make her own decisions.
Joe has worked with Zara, his SJP adviser, for over 15 years. The advice she’s given has enabled him to have the confidence to work in a way that means he can continue to support Hannah and himself but in a more flexible way.
Hannah
We see Hannah from birth through to her mid-twenties by the time our advert ends.
Hannah is one of life’s explorers and doers, and while this is mostly a good quality, she is also prone to leaping before she looks - often with consequences. However, her independent and at times defiant character has always seen her push through tough times – whether that was a bad hair choice or navigating teenage relationships.
Hannah met her partner, Marcie, at university where they were both studying interior design. They recently got engaged and are currently renting in Leeds but have started talking to Zara about getting a mortgage, which Joe will be giving them some money towards.
Zara
Zara is Joe and Hannah’s SJP adviser. She and Joe have known each other for a long time, studying design together at university. She knew Hannah’s mother and was around when she passed.
Zara has seen Hannah grow up into the woman she is today and is excited to be advising her and Marcie on buying their first home. Zara has been talking to Joe about his house, too, as he’s suggested moving to a new place, but he does have his mum to think about as she gets older. Zara has been advising Joe on a number of scenarios that can work for him personally as well as supporting Hannah and his mum.
Zara is an SJP Partner and she’s got her own business on the high street. She absolutely loves her job and has a real passion for ensuring all her clients have robust financial plans in place.
Marcie
Marcie is Hannah’s fiancée, and is a carpenter. She’s a little more introverted compared to Hannah, which balances her out. Even though they sometimes clash, they always come back together and sort things out.
Marcie is absolutely head over heels for Hannah, she’s never felt like this about anyone else before. Marcie sees them having a long and happy life together.
Ready to find out more?
You’ll get advice and a plan tailored to your circumstances and attitudes, and what you aim to achieve. You’ll have the confidence of knowing you’re doing the right thing and are in control of your money and your future.
The right advice today can help you build strong foundations for the future, whatever financial position you’re in.
From getting your first mortgage to passing on your wealth, we’ll help you save, invest, and protect the people you care about.
Discover how expert financial advice from St. James’s Place has impacted the lives of real people and their loved ones.
Your home may be repossessed if you do not keep up repayments on your mortgage.
The value of an investment with St. James's Place will be directly linked to the performance of the funds you select and the value can therefore go down as well as up. You may get back less than you invested.
Our sponsorship of Sky Arts
We are delighted to announce our sponsorship of Sky Arts, which will see the release of new advertising films (idents) across all programmes on the free-to-air channel. Sky Arts’ varied programming reaches a wide and diverse audience, making the different forms of the arts accessible and valued in all walks of life. We believe financial advice should be valued and accessible in the same way.
